About Us
International experts serving with African warmth
About Us
Gen A was founded with the next generation in mind – Generation Alpha, expected to be the most tech savvy, educated, wealthy generation of all time – we want our clients to be ready for them
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Our leaders share more than 60 years of IT experience across South Africa and the UK and are passionate about forming partnerships that deliver substantial value.
We have formed a community of IT professionals who serve with a smile. We work closely with local educational institutions and select recruitment partners to source the best talent and we value and develop our people to retain that talent and breed a culture of care that translates to our customers.
Our Values
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Indisputably dedicated to keeping our clients operational and solving their problems
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Traditional in nature, our customers are king, and we serve with a smile
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Proudly great at what we do and committed to maintaining that position to keep our clients ahead of their competition
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Optimal in everything we do, making us flexible and easy to do business with